Mission and Philosophy

The Mission of Ferrone Associates is to assist organizations to identify, seek, and attain their next level of excellence.

So what do we mean by next level of excellence?  It's a phrase that is often tossed around lightly, and sometimes overused in different settings.  Our take on it is this: the level that your organization is at today is one level below what it needs to be at tomorrow in order to remain sustainable.

But still, what is your excellence?  Our Philosophy is that the answer to this question cannot be arrived at simply through a SWOT assessment, or some other objective tool that tells you the lay of the land.  Sure, those types of tools are important in helping you figure out how to plan and implement initiatives to move your organization along your desired path.  But excellence is rooted deeper than surface level analysis.  It is rooted in your personal passion.  Everything that is excellent has always come from someone's passion, someone's drive, someone's heart.

People go beyond great and achieve excellence when their drive is rooted in their heart.  It is the same with organizations.  Thus it is critical that an organization understand and believe that its future excellence is a matter of the heart.

Ferrone Associates engages all levels of a business or organization--the Board, the Leadership Team, the Staff, and the people whom it serves--in order to understand the heart of the organization, the affection and values of the people who comprise the organization, and the passion and purpose of the organization.  And we use this understanding of the passion and purpose to facilitate discussions that determine what is meant by the word excellence.

"John has a knack for helping different leaders come together and discuss common challenges or opportunities, and to help them develop and pursue a common vision or purpose.  He's done that on several projects for the community of Hastings."

—Dee Haussler, Director, Hastings Economic Development Corporation

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Convention and Visitors Bureau (CVB)

The CVB was frustrated with its own lack of vision and sense of purpose. Mr. Ferrone assisted the Board and Directors to examine its current role and to redefine what impact the CVB should have in the community. The result was the creation of a vision and the establishment of milestones...

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